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Social Media
“Social media is not a fad. Nor is it something that will pass you and your company by. Gradually, social networking will impact every role, at every kind of company, in all parts of the world.” Forrester Research, Social Computing
Conversations are taking place online about your business, with or without you. The point is that unless you’re a part of the conversation about your company or similar services then you’re letting your competitors reply or worse still they’re helping your customers.
The benefits from have the correct Social Media approach in place can be dramatic. For example,
- A competitive advantage, with new methods of increasing your brand presence and winning new business.
- Increased awareness and understanding of Social Media
- New marketing skills.
Social Media is no longer a spectator sport.
To help you get the most from Social Media we’ve created a series of workshops that are based on our practical experiences of using social media for the past 12 months and thousands of hours of research and reading.
Social Media: Tools & Techniques
This one day foundation workshop will provide you with a competitive advantage that enables you to make use of new techniques and tools for increasing your presence within social media networks. For example you’ll learn how to:
- Clearly understand what Social Media is
- Understand the business benefits of Social Media
- Use a 7 step process for creating a social networking strategy for your business
- Listen and watch for what your competitors are saying and doing!
- Listen to what competitors, clients and others are saying about you!
- Plus many other topics
Social Media: Advanced Strategies
In this intensive one day workshop we’ll focus on the tools and techniques that are used for advanced listening and monitoring conversations, along with how to use news feeds and aggregators to help with your conversations. You will also learn advanced blogging techniques and how to effectively use plugins.
This workshop will feature extensive in-depth practical hands-on experiences.
Outline of the workshop is as follows:
- Using news feeds and news aggregators to enhance your conversations
- How to use mashups
- Create an advanced approach to blogging
- Hands-on use and understanding of various monitoring tools
- Plus many other topics
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